About
Suyin is an award winning Executive Creative Director with a passion for purpose driven, earned-centric ideas, writing and branding. She combines techniques from traditional advertising, digital/social, and PR to create innovative, multi-channel campaigns. Suyin began her career in Australia as a copywriter at M&C Saatchi, Sydney. Since moving to NYC in 2006, she’s worked at high-profile agencies such as R/GA, Saatchi & Saatchi, The Barbarian Group, Razorfish, J. Walter Thompson and Edelman, helping to shape work and brand identity for iconic clients such as Dove, Scholastic, AXE, Google, Mercedes-Benz, Conan O’Brien, L’Oréal, smart car, Chapstick, AD Council and Schick.
Her work has been recognized by numerous award shows including Cannes Lions, Art Director's Club, AICP and CLIO. It has also been featured on CNN, CBS, Mashable, The Wall Street Journal, NY Magazine, Buzzfeed, and in the updated edition of Hey Whipple, Squeeze This. In 2019, she was selected as both a One Show Public Relations Judge and London International Awards Print, Poster, Billboard, Ambient Judge and in 2020 was named one of the Top 5 Group Creative Directors in the world in The One Club Global Creative Rankings.
When not in ‘Advertising Mode’, this Aussie can be found answering to the sweet calls of “mommy” and “I can’t find my [insert anything]”. She lives in Downtown Manhattan with her husband and two children.