Suyin Sleeman
Executive Creative Director/Copywriter
New York, NY
646-322-4537 | suyins@gmail.com
www.suyinsleeman.com
Hello, I'm an award-winning Executive Creative Director / Copywriter with a passion for purpose-driven, earned-centric ideas. I combine techniques from traditional advertising, digital, and PR to create innovative, multi-channel campaigns.
Areas of Expertise: Creative Direction, Creative Strategy, Copywriting, Earned Media, Storytelling, Brand Development, Concept Development, Experiential and OOH, Branded Content, Film and TV, Print, Integrated Social Media Platforms, Interaction Design, Digital Platforms, Branding, AI,
WORK EXPERIENCE
Freelance
CREATIVE DIRECTOR/writer
July 2020 - Present, New York, United States
Roblox, Mythology, Edelman, Huge NY, VMLY&R, Bully Pullpit, Been There Done That, MSL, Folk Devils
Clients: Roblox, Tend, BeautyCounter, BetterUp, Tally Health, Welly, Ophelia, Blackstone, Dove, Minute Maid, Target, Jeremy’s Razors, Touchland, Canyon Ranch, Tampax, Always, Tide
TAYLOR
EVP, EXECUTIVE CREATIVE DIRECTOR
Smirnoff, Crown Royal, Lone River, Travelers, PDC, UNCF
April 2023 - April 2024, New York, United States
As EVP, Executive Creative Director of the Brand Group I spearheaded earned-at-the-core creative thinking, execution, and copy for our clients. In my role, I was also part of Taylor’s Executive Leadership team, helping to build and shape the vision of the agency.
EDELMAN
SVP, Group CREATIVE DIRECTOR
Dove, Dove Men, Dove Baby, AXE, Suave, TRESemme, Love Beauty & Planet, ApotheCare, Vaseline, T.J.MAXX, Scholastic
May 2016 - Jan 2020 New York, United States
As SVP, Group Creative Director of the Brand Group I led creative thinking, execution, and copy for our clients with a focus on the T.J.Maxx, Scholastic, and Unilever brand portfolio, pioneering purpose-driven, earned at the core creative work, setting new standards for innovation and impact within the industry. As part of Edelman’s Creative Leadership team, my role involved helping to build and cultivate the creative department across the agency.
J. Walter Thompson
Creative Director
Schick, Google, Macy's, Puma, T.Rowe Price.
May 2014 - May 2016 New York, United States
As Creator Director at JWT, I created and spearheaded integrated campaigns for an extensive portfolio of iconic brands such as Google, Schick, Macy’s, Puma and T. Rowe Price. During my tenure, my focus was to elevate each brand’s digital presence and social impact.
R/GA
Associate Creative Director
L'Oréal, Ad Council, vitaminwater, Red Bull
May 2013 - May 2014 New York, New York, United States
At R/GA, my partner and I were brought on as the Creative Leads for the L'Oréal Paris account. Along with leading a team of creatives my responsibilities included creative direction for the brand's digital campaigns, social channels, platform experience, as well as digital retail initiatives.
Razorfish
Associate Creative Director
smart, AXE, Mercedes, Samsung
November 2011 - May 2013 New York, New York, United States
As part of the creative leadership team for the Mercedes-Benz digital account, I was tasked with concepting and overseeing digital activations and campaign for the automotive brand.
My partner and I were then asked to be the creative leads on the smart car account overseeing the brand within the campaigns, social and site platforms. This responsibility included leading a team of writers, art directors, and designers to execute and maintain the brand tone while exploring new digital paths for smartusa.
FREELANCE
Senior Copywriter
Clients: AXE, Mercedes, Samsung, Diageo, Conan O’Brien, GE, SKYY Vodka, Aquent, Nike, Mozilla
Digitas, The Barbarian Group, Breakfast NY
Oct 2010- Nov 2011 New York, New York, United States
R/GA
Senior Copywriter
Pepsi, Nike, ChapStick, Centrum, Alfa Romeo, Acuvue, Mars, new business
November 2007 - October 2010 New York, New York, United States
Freelance
Copywriter
Clients: Oil of Olay, Pay By Touch, The History Channel, Twisted Tea, Sirius, Cancer Foundation Magazine, US Army, Verizon
Saatchi & Saatchi, McCann Erickson, The Brooklyn Brothers
Jan 2006 - Nov 2007 New York, New York, United States
M&C Saatchi
jUNIOR COPYWRITER
QANTAS, British Airways, Optus, NRMA
2001-2006 Sydney, Australia
EDUCATION
Charles Sturt University
BA Communications (Hons)
1999 - 2001 Australia
AWARD School (ad School)
2006 - 2006 Sydney, Australia